Commercials. What can be said, except they are dismissive of our intelligence. Given that bit of wisdom, commercials that can make one smile and think, "Dang! That was good!" are just fine.
Geico and Progressive are amazing in its creativity. Go down the photos, see what commercial catches you.
Geico with White Snake
wedding 30 seconds
Here, Geico explores
the horror of teenagers with a garage
full of sharp weapons, along with a mass murderer
About 1 minute
Progressive, about 1.5 minutes
I can identify with each one in some way or another. Where are you? Are you motivated to hide in a garage filled with tools made to be used violently?
In this age of who knows what is on the TV what commercials will surprise us. If we ignore the Super Bowl, Olympics, and the Oscars,then focus on these, we will survive.